![]() The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image. Strong financial position and health can allow the firm to make further investments.Īccess to the suppliers that offer raw material at a lower cost can improve the overall business efficiency. Strong online presence on different social networking sites and efficient social media management can enhance the effect of positive e-WOM and develop strong relationships with customers. The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other. It determines the business’s reach to the target market and ensures the easy accessibility. The geographic presence in different regions can act as one of the major strength of the organisation. Strengths of Discovery Health A is the first element of the SWOT matrix. The four components of Discovery Health A SWOT analysis are given below. SWOT analysis of Discovery Health A can be based to make important strategic decisions and accomplish the business objectives.
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